Orthopedic Business Review
Will Kurtz, M.D.
The Orthopedic Business Review discusses business topics at the intersection of orthopedics and technology.
Why orthopedic implant companies struggle with developing patient engagement software
The differences between selling orthopedic implants and software makes it difficult for orthopedic implant companies to succeed in developing software.
Transitioning from Scarcity to Abundance in Orthopedics
Old monopolies (J.D. Rockefeller) aggregated oil refineries (supply side) and squeezed the customers (demand side). Today’s tech monopolies aggregate customers (demand side) and squeeze advertisers (supply side). Healthcare systems are transitioning from supply sided monopolies (regulatory capture and large health systems) to demand sided monopolies (delighting patients with extra services).
Direct to Employer Contracting in Orthopedics
Direct to employer contracting involves large orthopedic groups contracting with large companies to provide MSK services without going through a third party administrator (TPA).
Will MSK Providers prevail over MSK Digital Health?
Which one will happen first?
Will Digital Health Companies learn how to provide competent orthopedic care or will orthopedic surgeons learn how to create a good digital experience for their patients?
How Digital Health could disrupt orthopedic providers
Digital health provides new ways to distribute musculoskeletal care which often allows an outsider to disrupt an incumbent. Will orthopedic providers embrace virtual care or be disrupted by it?
